Power Lines Blog

The power of women: Non-partisan legislative solutions

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As the Kansas legislative session grappled with a calamitous budget situation, tempers flared and solutions were elusive. A large contingent of women from both chambers and both parties came together and developed the framework for a workable tax plan. People want leaders who work hard to provide workable solutions for their community and are not bogged down by partisan wrangling.

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EmPowering the next generation

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As a municipal, multi-service utility, GRU takes pride in the fact that we are owned by the people we serve. Our Community Relations department is committed to advancing the values of GRU and actively participating in the betterment of our community. Camp EmPower is a free, weeklong camp for Alachua County middle-schoolers that introduces them to the fields of conservation, energy supply, energy delivery, natural gas, water, wastewater and telecommunications through guided tours of GRU facilities.

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Powering strong communities by giving back

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The Association’s annual Day of Giving in Orlando, Florida on June 16 is now in its tenth year. This event showcases public power’s commitment to community service and gives our National Conference attendees the opportunity to volunteer with local service projects. We hope many of you can join us. If not, maybe there’s something you can do right in your local community. Share some pictures of your community service projects on social media on June 16.

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5 tips to leverage sponsorships in a public power community

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I know what you’re thinking: “Our utility doesn’t have money to throw at community sponsorships. And even if we did, we wouldn’t be able to support every worthy cause in town. And if we did spend money on sponsorships, our customers would overwhelm our call center asking why we are spending money rather than lowering their bills.”
These are all valid concerns. Community sponsorships are not something to be taken lightly or decided upon in a knee-jerk way. Instead, they should be a strategic decision based on careful consideration with a goal of measurable impact.

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Build your own newsroom, build customer trust

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It’s getting harder to connect with customers through traditional news media and outreach. Engage with them directly by creating a digital newsroom, where you share your own articles, photos and videos through a journalistic lens and deliver relevant, honest, and credible content. Custom content is 92 percent more effective than traditional TV advertising at increasing awareness and 168 percent more powerful at driving preference.

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A lineworker’s Twitter takeover

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We said, let’s get a lineworker to take over JEA’s Twitter account for one day — post live videos, answer frequently asked questions, and offer a behind-the-scenes look at their work. Customers wonder what lineworkers do, and often have misconceptions. We wanted to clear those and also increase our engagement numbers on Twitter. We received more than 20,000 impressions on the day of the Twitter takeover.

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