Power Lines Blog

The case for utility digital engagement

the-case-for-digital-engagement

Customer expectations are changing and so is the energy industry. Over the last 20 years, companies like Amazon have revolutionized retail business and Apple’s iPhone has put the world at our fingertips. Companies of all kinds, and especially electric utilities, that do not engage with customers on digital channels are missing ripe opportunities to increase revenue and thrive in today’s market.

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