Power Lines Blog

5 tips to leverage sponsorships in a public power community

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I know what you’re thinking: “Our utility doesn’t have money to throw at community sponsorships. And even if we did, we wouldn’t be able to support every worthy cause in town. And if we did spend money on sponsorships, our customers would overwhelm our call center asking why we are spending money rather than lowering their bills.”
These are all valid concerns. Community sponsorships are not something to be taken lightly or decided upon in a knee-jerk way. Instead, they should be a strategic decision based on careful consideration with a goal of measurable impact.

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Build your own newsroom, build customer trust

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It’s getting harder to connect with customers through traditional news media and outreach. Engage with them directly by creating a digital newsroom, where you share your own articles, photos and videos through a journalistic lens and deliver relevant, honest, and credible content. Custom content is 92 percent more effective than traditional TV advertising at increasing awareness and 168 percent more powerful at driving preference.

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