Power Lines Blog

Six tips to celebrate the holidays in your public power community

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Your community service ethic is most apparent around the holidays. This time of year is perfect for reminding your customers who you are as a public power utility and why you do what you do. Here are six tips for celebrating “the most wonderful time of the year” in your community, based on what other utilities like yours have done over the years. Tell us what you’re doing to celebrate and share on social media with #PublicPower.

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Do you have a crisis communications plan?

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Your utility’s reputation is your largest uninsured asset — one that can be seriously damaged with ineffective crisis response. The brand and reputation you’ve built up with years of good work can be shattered in the time it takes to bang out a feverish 140-character tweet. Having a crisis communication plan is an excellent first step. But a plan is no good gathering dust on a shelf. Explore some concrete ways you can prepare for a crisis.

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