Power Lines Blog

5 tips to leverage sponsorships in a public power community

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I know what you’re thinking: “Our utility doesn’t have money to throw at community sponsorships. And even if we did, we wouldn’t be able to support every worthy cause in town. And if we did spend money on sponsorships, our customers would overwhelm our call center asking why we are spending money rather than lowering their bills.”
These are all valid concerns. Community sponsorships are not something to be taken lightly or decided upon in a knee-jerk way. Instead, they should be a strategic decision based on careful consideration with a goal of measurable impact.

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Build your own newsroom, build customer trust

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It’s getting harder to connect with customers through traditional news media and outreach. Engage with them directly by creating a digital newsroom, where you share your own articles, photos and videos through a journalistic lens and deliver relevant, honest, and credible content. Custom content is 92 percent more effective than traditional TV advertising at increasing awareness and 168 percent more powerful at driving preference.

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A lineworker’s Twitter takeover

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We said, let’s get a lineworker to take over JEA’s Twitter account for one day — post live videos, answer frequently asked questions, and offer a behind-the-scenes look at their work. Customers wonder what lineworkers do, and often have misconceptions. We wanted to clear those and also increase our engagement numbers on Twitter. We received more than 20,000 impressions on the day of the Twitter takeover.

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Six tips to celebrate the holidays in your public power community

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Your community service ethic is most apparent around the holidays. This time of year is perfect for reminding your customers who you are as a public power utility and why you do what you do. Here are six tips for celebrating “the most wonderful time of the year” in your community, based on what other utilities like yours have done over the years. Tell us what you’re doing to celebrate and share on social media with #PublicPower.

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Do you have a crisis communications plan?

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Your utility’s reputation is your largest uninsured asset — one that can be seriously damaged with ineffective crisis response. The brand and reputation you’ve built up with years of good work can be shattered in the time it takes to bang out a feverish 140-character tweet. Having a crisis communication plan is an excellent first step. But a plan is no good gathering dust on a shelf. Explore some concrete ways you can prepare for a crisis.

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The case for utility digital engagement

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Customer expectations are changing and so is the energy industry. Over the last 20 years, companies like Amazon have revolutionized retail business and Apple’s iPhone has put the world at our fingertips. Companies of all kinds, and especially electric utilities, that do not engage with customers on digital channels are missing ripe opportunities to increase revenue and thrive in today’s market.

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10 tips to secure customer data

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Utilities well know that some customers are uncomfortable with utilities — or anyone for that matter — possessing fine levels of information about their lives. But more information means more benefits for everyone, customers included. Granular data means customers can better see their energy use patterns and find ways not only to save energy, but to save money.

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