Power Lines Blog

Back to Our Roots for a New Look

back-to-our-roots

Happy New Year 2017. In my last blog near the end of 2016, I mentioned that the American Public Power Association was getting a new look — one which would not result from me dyeing my hair. That window of opportunity passed for me years ago — when I started to go gray and decided to just stay with the “natural look!”

Going natural is what we’ve done with our new brand for the American Public Power Association. We went back to our roots (pun intended) in the community. And we decided not to be just one more acronym among many in the electricity industry.

We haven’t changed our name, or who we are, or what we do. We remain the same American Public Power Association we’ve been for 76 years, committed to serving our members.  However, rather than share an acronym with many others, we decided to shift emphasis to the PUBLIC POWER part of our name.

logo

As we explain in this short video, our new logo emphasizes PUBLIC POWER and deemphasizes APPA, raising us above the acronym overload in both our industry and the larger association world. The spanning power lines connect POWER to PUBLIC, illustrating the vital role our utility members play in their communities.

Our new tagline, “Powering Strong Communities,” reinforces this theme and tells what our utility members do — power and support communities. It also speaks to what we do as the national Association representing public power’s interests — empower member utilities by helping them work together on common issues and challenges; and build communities among public power utility employees, policymakers, and stakeholders.

This new look is just one part of the Association’s strategic initiative to “Raise the Awareness of Public Power.” We believe this refreshed brand positions us to help you better tell the public power story. So we look forward to continuing to work with our members — the community-owned, not-for-profit public power utilities that power homes and businesses in 2,000 communities, from small towns to large cities — to emphasize the benefits of public power.

Sue Kelly

Sue Kelly

President and CEO

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